

Design that drives Activation and Retention
I bridge the gap between business logic and user intuition so your product feels obvious from the first click.
BANKERA
XB Software
I turn complex digital products into
intuitive, and effective experiences.
That means your users get real value faster, your team saves time explaining workflows, and your product feels purposeful and engaging.
My approach aligns business goals, user needs, and technical realities to create interfaces that feel natural and impactful.
It's design that drives adoption, growth, and loyalty.
30+
Products and websites redesigned and refined — from FinTech tools to data platforms.
10+
Years delivering human-centered design and clear, elegant solutions.


Testimonials
I had the pleasure of working with Praskovia on several company-leading projects in challenging compliance-heavy areas. I can confidently say she is one of the most talented UX/UI designers I’ve ever collaborated with. Her flexibility in approach and ability to explore multiple contexts simultaneously were truly impressive.
Diego Cardenal
Product Manager at Coople
Thank you for your support and the great design of Tally. Best of luck for the future!
Antoine Debroye
Head of Finance at Coople
"... The designer is brilliant as well. We originally had a design we got from a UK company that was in the audio industry before, so they were familiar with the business. They made my initial design, and then we sent that to XB Software’s designer where it was significantly improved...."
XB Software customer
CEO at Musical equipment company
I had the pleasure of working with Praskovia on the same product. I can confidently say she is an exceptional Product Designer, especially when creating solutions for complex interfaces.
Alexandra Kirichuk
Product Designer at Coople
..Her work on tools like surcharge calculation and invoicing systems simplified processes and improved team efficiency. Praskovia worked closely with business partners to understand their needs and delivered practical, well-thought-out solutions. I’d recommend her to any team looking for a thoughtful and skilled product designer.
Tony Macklin
Chief Product & Tech Officer at Coople
Praskovia is an excellent designer familiar with UI/UX best practices as well as design processes. But her greatest skill is idea generation: she shoots ideas like a mini-gun.
Ivan Lukinski
Lead Product Designer
She immediately proved herself to be a competent employee. Her openness and professionalism allowed her to quickly dive into a new domain quickly and identify the needs of our clients accurately. Being an experienced specialist and a creative person, Praskovia is always full of new ideas and non-standard solutions, which allowed us to bring the product to a new quality level.
Alexandr Tselner
Senior Software Engineer at Birdview
Testimonials
I had the pleasure of working with Praskovia on several company-leading projects in challenging compliance-heavy areas. I can confidently say she is one of the most talented UX/UI designers I’ve ever collaborated with. Her flexibility in approach and ability to explore multiple contexts simultaneously were truly impressive.
Diego Cardenal
Product Manager at Coople
Thank you for your support and the great design of Tally. Best of luck for the future!
Antoine Debroye
Head of Finance at Coople
"... The designer is brilliant as well. We originally had a design we got from a UK company that was in the audio industry before, so they were familiar with the business. They made my initial design, and then we sent that to XB Software’s designer where it was significantly improved...."
XB Software customer
CEO at Musical equipment company
I had the pleasure of working with Praskovia on the same product. I can confidently say she is an exceptional Product Designer, especially when creating solutions for complex interfaces.
Alexandra Kirichuk
Product Designer at Coople
..Her work on tools like surcharge calculation and invoicing systems simplified processes and improved team efficiency. Praskovia worked closely with business partners to understand their needs and delivered practical, well-thought-out solutions. I’d recommend her to any team looking for a thoughtful and skilled product designer.
Tony Macklin
Chief Product & Tech Officer at Coople
Praskovia is an excellent designer familiar with UI/UX best practices as well as design processes. But her greatest skill is idea generation: she shoots ideas like a mini-gun.
Ivan Lukinski
Lead Product Designer
She immediately proved herself to be a competent employee. Her openness and professionalism allowed her to quickly dive into a new domain quickly and identify the needs of our clients accurately. Being an experienced specialist and a creative person, Praskovia is always full of new ideas and non-standard solutions, which allowed us to bring the product to a new quality level.
Alexandr Tselner
Senior Software Engineer at Birdview
Services
Services
Product Design Partner for B2B teams
Best for teams who need execution, not just recommendations.
Weekly availability (flexible, month-to-month)
Hands-on design, not just strategy
Clear UX for complex, data-heavy workflows
Focus on real user bottlenecks


Services
Strategy Advisor for Product Redesign
Best for teams updating legacy products.
Heuristic + metric-based product analysis
Clear redesign direction (what to fix, what to keep)
UX strategy aligned with business goals
Prioritized roadmap for fast execution
Guidance through redesign decisions
Services
UX Audit
For teams that need clarity on what’s not working and how to fix it.
30+ actionable findings
Clear, prioritized recommendations
Focus on real user friction
Quick wins + long-term improvements
Optional redesign directions
Executive-ready report in 72 hrs

Services
Product Design Partner for B2B teams
Best for teams who need execution, not just recommendations.
Weekly availability (flexible, month-to-month)
Hands-on design, not just strategy
Clear UX for complex, data-heavy workflows
Focus on real user bottlenecks


Services
Strategy Advisor for Product Redesign
Best for teams updating legacy products.
Heuristic + metric-based product analysis
Clear redesign direction (what to fix, what to keep)
UX strategy aligned with business goals
Prioritized roadmap for fast execution
Guidance through redesign decisions
Services
UX Audit
For teams that need clarity on what’s not working and how to fix it.
30+ actionable findings
Clear, prioritized recommendations
Focus on real user friction
Quick wins + long-term improvements
Optional redesign directions
Executive-ready report in 72 hrs

Services
Product Design Partner for B2B teams
Best for teams who need execution, not just recommendations.
Weekly availability (flexible, month-to-month)
Hands-on design, not just strategy
Clear UX for complex, data-heavy workflows
Focus on real user bottlenecks


Services
Strategy Advisor for Product Redesign
Best for teams updating legacy products.
Heuristic + metric-based product analysis
Clear redesign direction (what to fix, what to keep)
UX strategy aligned with business goals
Prioritized roadmap for fast execution
Guidance through redesign decisions
Services
UX Audit
For teams that need clarity on what’s not working and how to fix it.
30+ actionable findings
Clear, prioritized recommendations
Focus on real user friction
Quick wins + long-term improvements
Optional redesign directions
Executive-ready report in 72 hrs

Services
Product Design Partner for B2B teams
Best for teams who need execution, not just recommendations.
Weekly availability (flexible, month-to-month)
Hands-on design, not just strategy
Clear UX for complex, data-heavy workflows
Focus on real user bottlenecks


Services
Strategy Advisor for Product Redesign
Best for teams updating legacy products.
Heuristic + metric-based product analysis
Clear redesign direction (what to fix, what to keep)
UX strategy aligned with business goals
Prioritized roadmap for fast execution
Guidance through redesign decisions
Services
UX Audit
For teams that need clarity on what’s not working and how to fix it.
30+ actionable findings
Clear, prioritized recommendations
Focus on real user friction
Quick wins + long-term improvements
Optional redesign directions
Executive-ready report in 72 hrs


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